A SVC tracfone is a basic phone, they charge $15 for it. A Jitterbug, a more basic phone, is at least $100. That's a big difference. I know that tracfone's customer service is reputed for not being helpful, even though JD Powers rated it second best in the prepaid catagory after US Cellular. Jitterbug on the other hand have great personalized service, along with a panic button, which I suppose accounts for some of the 'more expensiveness'. Is jitterbug taking the mickey, or is tracfone subsidising their phones THAT much?