For small businesses, online reviews are more than just feedback—they’re a vital tool for growth. Positive reviews can help small businesses establish credibility, especially if they are new and unknown to potential customers. Since many consumers rely on online reviews to make purchasing decisions, a series of positive comments can drive new customers and increase loyalty among existing ones. Additionally, online reviews can improve local SEO, making it easier for small businesses to get discovered online. By actively encouraging and responding to reviews, small businesses can create a trustworthy and approachable brand image that resonates with their target audience.
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