Why apple products are so expensive?

the whole marketing mix is product, package, promotion, price
- product: good quality, hight performance
- package/design: attractive
- promotion: very good and targeted i would say
- price: if they would set a low price point given all of the above the product would cease to be aspirational and thus they would loose a lot of customers. In the same way imagine a Mercedez S classe with a same price point with Renault Megane. In the first instance everybody would buy the S classe but on long term the Mercedes brand would loose its luxury flavour