What is the difference between SEO and Content Marketing?

From the short explanations given above, it should be clear that the main difference between SEO and content marketing is that SEO is more technical and has to do with the website design, structure and behaviour while content marketing is how to get more exposure online with the use of content.

With SEO you will make sure that your website has the proper titles, urls and descriptions, loads fast, has an easy to use menu, images have the proper alt tags and many more (check our comprehensive SEO checklist for a complete set of SEO rules your website needs to follow).

With content marketing you need to decide what kind of content to publish, how to present it and how to promote it online so that it is appears in front of your target audience.