What is Social Media Marketing and why is it important?
- Posted:
- 3+ months ago by cherqu
- Topics:
- media, social, marketing, social media
Answers (2)
Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world.
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The term Social Media Marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social Media Marketing gives businesses a way to engage with existing customers and reach new ones while allowing them to promote the culture, mission, or tone they desire. Social Media Marketing has specially designed data analytics tools that allow marketers to track the success of their efforts.
Social Media Marketing campaigns have the advantage of attracting a wide audience at once. For example, a campaign can attract current and potential customers, employees, bloggers, the media, the general public, and other interested parties such as external reviewers or trade groups.