What is sentiment analysis in NLP?

Sentiment Analysis or opinion mining is a machine learning and NLP (Natural Language Processing) technique. As the name suggests, it can analyze the emotional tone expressed by the author in any piece of text.

Using sentiment analysis tools like Bytesview businesses can analyze the sentiment value of their brands, products, or services. One of the most wide-scale applications of sentiment analysis is analyzing customer feedback. A sentiment analysis program can analyze and evaluate the emotions/sentiments expressed by customers.

Data analysts within large organizations use sentiment analysis to assess public opinions, monitor brand and product reputation, analyze customer experiences, and conduct market research.

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