What are your feelings towards female sports wear advertised?
Responses (1)
Women's sport has made significant progress in recent years, with increased visibility and awareness, but there are still areas where women's sport advertising can improve. Here are some aspects that are often missing in women's sports advertising:
Equal investment and access: Women's sport often receives less sponsorship and media coverage than men's sport. This difference is reflected in the advertising budget. Brands should commit to investing equally in women's sports advertising and not perpetuating this inequality.
Diverse representation: Advertising often features female athletes in a limited manner, focusing primarily on those who conform to traditional standards of beauty and athleticism. Greater diversity is needed to represent athletes of all backgrounds, body types and abilities.