What is ERP & CRM associate developer position doing in a company?

Enterprise resource planning (ERP) is business method management software that allows an business to use a system of integrated applications to manage the business and automate many back office functions related to technology, services and human resources. Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are planned to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff full information on customers' personal information, purchase history, buying preferences and concerns.