Virtual production techniques are being adopted across various industries beyond film and television, transforming how they create and deliver content. The gaming industry utilizes virtual production for immersive storytelling and real-time environments in game development. Advertising agencies are leveraging it to craft visually stunning commercials with dynamic backgrounds and effects, all created without leaving the studio. The event and live entertainment sectors use virtual production to design engaging virtual stages and backdrops for concerts, conferences, and product launches. Even architecture and real estate are integrating these techniques to create lifelike walkthroughs and visualizations of properties before construction.

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