Please, Explain in details
Answers (2)
Black hat SEO refers to the use of techniques and strategies used to get top search rankings, and breaking search engine (Do Not Follows Search Engine’s Guidelines) rules.
While, White hat SEO refers to the techniques and strategies that target a human audience opposed to search engine (Follows Search Engine’s Guidelines).
White Hat SEO: White Hat SEO refers to search engine terms of service to improve the search engine results page (SERP) ranking of the site while maintaining the integrity of your website and staying within the Search Engine Terms of Service work.
For example: providing quality content and services, faster site load times and compatibility for mobile devices, using descriptive and keyword-rich meta tags, making your site easier to navigate, and more.
Black Hat SEO: Black Hat SEO refers to a set of practices used to increase the rank of a site or page in search engines, which violate the search engine's terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys" who wore white hats (see white hat SEO). More recently, it has been used more commonly to describe hackers, virus writers, and those who do unethical things with computers.
For example, content automation, doorway pages, hidden text or links, keyword stuffing, reporting a competitor (or negative SEO), etc.