What are the topics include in consumerization of HR?

Consumerization is the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, in contrast with an earlier era of only organization-oriented offerings (designed solely for business-to-business or business-to-government sales).
Consumerization - Wikipedia
en.wikipedia.org/wiki/Consumerization

Human resources (HR) is the company department charged with finding, screening, recruiting and training job applicants, as well as administering employee-benefit programs.
Human Resources - HR - Investopedia
www.investopedia.com/terms/h/humanresources.asp

These terms do not belong together. HR is considered to be a shady term by a lot of people, so I suspect that whoever cooked up this question is using jargon words without knowing what they mean.