I can't speak for boys on a whole because quite honestly most guys are diffrent, but i think generally we feel that it is important for a girl to make an effort in taking care of her self, no guy wants to look better than his girl
things that you find important in femalese is that they make our time flow by fast you can realease all of your problems out to them they also make you feel like there is not a worry in the world when your around them.