What are some unique and great ways to get a town of 10,000 people aware of a certain subject???

Flyers are always a winner. put the message on all the church/firehouse/restaurant stick-letter signs, people in costume dancing with a sign on a main road, send out cryers on horses to trumpet in the streets, hold a parade, get a cool animal like a monkey to help attract people, send out a chain email, put a flyer in everyone's mailbox and Post Office boxes, have a sit in, hold a concert, put it on the radio and television and in the newspaper, set off an explosion, fireworks, free beer at a certain place and certain time and tell the message, write on people's front door's and car windows, billboard, free i-pod givaway.