... noticed recently that one or two customers seem to be looking for something different. He has created a savoury type cake which he thinks might have a market, but is unsure if there is a large market for this. Before investing in expensive new equipment he has asked you to undertake some research to investigate if there is a potential market for the savoury wedding cake. Acting as Tom Joseph’s research consultant, your task is to design a research proposal, which he could use to help understand if there is potential for this product. You need to explain and justify your choice of research techniques, and if appropriate, specify details such as data collection method, sampling techniques, size of sample, examples of questions (you do not have to write a questionnaire) and analysis procedures. Your research proposal should include both qualitative and quantitative research