Answers (1)
Amazon is also a search engine and it has own search engine algorithm, called A9. Like Google, A9 works to find the right pages using specific on-page and off-page data in order to build their own SERPs. Here are a few major variables that A9 uses when creating their rankings.
1. Immediate Sales (Darn it!)
2. Verified Reviews
3. CTR Versus CTS
4. Sales Page Content
5. Amazon ‘Special’ Keywords
Read more @ https://www.semrush.com/blog/amazon-seo-tactics-because-amazon-is-a-search-engine-too/