How does social media analytics work ?

Social Media Analytics collects data or information on various metrics about your page or posts on social media platforms.This enables you to gauge how well your page and content is doing. This feedback can greatly help in shaping your social media strategy based on what you know is working or not. It comes free on all major social media sites like Facebook, Twitter, LinkedIn, Instagram. Some of the most important metrics social media analytics collects are impressions, Reach, Engagement, Page Views, Video Views etc.