How does mediated communication affect our self-concept and how we communicate with others?

The effects of computer based social networks and computer based targeted advertising on human to human relations and communications is an interesting question. I would assume that computer based targeted advertising is slightly more effective that standard print advertising because the computer based digital advertising is based on internet search history which is driven directly from the psyche of the internet user, who just happens to be the target of the digital advertising in a time sensitive manner. This has an immediate effect on the target of the advertising because the advertisements are re-engaging the target which leaves the target of the advertising no choice but to perceive & acknowledge the existence of the advertisement. This is the means of effecting the psyche of the computer / internet user.

As for the effects of social media computer based interaction and other technologies effects on human to human perception and interaction.It’s much in the same as targeted digital advertising based on compiled information such as friends, special moments, thumbs up, politics,etc. . The users of web based social media is not basing their questions, responses, and perceptions of people based on split second tells of body Language, and facial expressions, etc., such as what is found with personal human to human interaction. The social media user is instead acting more like targeted digital advertising. Basing their questions, responses, and perceptions of people based on researchable data at their fingertips. This lag in communication is wholly unnatural in human to human contact and bears a closer resemblance to Morse code than conversation.