High consumer awareness and loyalty?

Consumer awareness: This can either refer to A) a qualitative or quantitative measure of how many consumers have heard of a product (for example, Aflac has higher consumer awareness than Assurant), or B) a campaign by educators designed to lower consumption of harmful products, such as cigarettes and energy drinks, among the younger demographic. This second meaning is more often referred to as media literacy.

Consumer loyalty: With many kinds of products, such as soft drinks, cigarettes, razor blades, etc., consumers rarely switch from one brand to another. This is a highly sought-after quality for any product or service because it supplies a steady customer base and reduces the need for advertising expenditures.