I believe the answer would be pathos. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic, and is a way of persuading an audieince by reason. Examples of ethos would be: "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results." "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor." "The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle." Basically, ethos has proven facts based off of personal or credible experiences. Examples of logos: "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas." "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut." "It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?" Basically, it has proven facts based on real evidence despite beliefs. However, the passage you stated has clear raw emotion. No facts or evidence varying otherwise, just raw emotion to express the persuasion. So it would be, in my opinion, Pathos
