Business - Suggest suitable media /media vehicles for promoting these brands. Give reasons in?

Brand building can be done through different media vehicles. TV, Prints, etc. However, for small-medium sized businesses especially in the retail industry, it would be more profitable if they use promotional items in their visual merchnadising campaigns. The use of custom floor mats, e.g. see promomatting.com for example can increase brand awareness among customers. It can be for long term and would require more creativity among business owners. But it can enhance your store and stimulate impulsive buying decision especially for items that are discounted.