As a Sales Development Representative, you are tasked with nurturing leads that have expressed inte?

As a Sales Development Representative, you are tasked with nurturing leads that have expressed interest in Crossover but probably have very little exposure to Crossover’s value proposition and are still far from committing to buying our service. Given that situation, describe how you would approach these leads? We are more interested in the content of your approach (what do you say) than the medium of your approach (email, phone, etc.)