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Local SEO focuses on improving your online presence in order to attract more customers through Google and other search engines. Businesses with a physical location or those that serve a specific area find this crucial.
You can take these steps to boost your business for local search:
Set up and Fine-tune Your Google My Business Page: Make sure Google My Business lists your business. Double-check that all details are correct and current. Add your company name, location, phone number, and website.
Add Local Search Terms: Put local search terms in your website text meta descriptions and title tags. For instance, if you own a bakery in Madurai, use phrases like "top bakery in Madurai" or "Madurai bakery."
Build Local Citations: Make sure your business shows up in local directories like Yelp, Yellow Pages, and other relevant sites. It's key to keep your business name, address, and phone number (NAP) the same across all listings.
Encourage Customer Reviews: Good reviews on Google and Yelp don't just build trust with potential customers; they also boost your local search rankings. Ask happy customers to leave reviews.
Optimize Your Website for Mobile: People often search on their phones so your website needs to work well on mobile devices. This means it should be easy to use, load, and look good on any screen size.
Make Content for Your Area: Write about stuff that matters to people near you. Blog about what's happening in town, local news, or things to do. This helps you connect with your community and boosts your rankings in local searches.
Making your business easier to find in local searches can help you get noticed and bring in more nearby customers. If you want expert help to improve your local search rankings, think about teaming up with AnA Info, the top digital marketing firm in the area.