How do you perform keyword research?

Performing keyword research involves several steps to identify relevant and strategic keywords for your content or digital marketing campaigns. Here's a general approach to conducting keyword research:
1. Define your goals
2. Use keyword research tools
3. Analyze search intent
4. Assess keyword relevance and competition
5. Long-tail keywords and variations
6. Analyze competitors
7. Track and monitor keyword performance

Keyword research is an ongoing process as search trends and user behavior evolve. Regularly review and update your keyword strategy to stay relevant and maintain visibility in search engine results.