No.4You are asked to discuss the perceived risks of social and functional and outline how these?

The selling style of the service marketer can help overcome perceived social and functional risks by paying attention to very detail to ensure the customer is convinced on the quality of service.
The marketer can provide warranty or guarantee for their service, including detailed information of every little detail about the service or even taking the help of well-known celebrities to address the perceived risks associated with their product and thus encourage consumers to use the service.
For instance, shpwing the number of customers subrcibed to the service and offering a free 5 day free service in case of any complaint.