Answers (2)
When two or more people live in the same area they have to adopt some rules about who does what to whom. Any such rule is called a moré, pronounced "mor-ay". The adjective form is moral, and the habit of following morés is morality. Morés do not have to be right, only accepted. Another group on the other side of the river might have very different morés. The cyber community has not yet developed a workable set of morés.